After nearly a year of incubation and preparation, on December 22, 2021, the Morilassa brand was officially launched, officially entering the Vietnamese fashion market, becoming the first brand of the Southern Textile Corporation - Vinatex. Marking a new milestone, a development stage of the Corporation in the last days of 2021.
The brand launch event was attended by all office staff and employees and online participation of key staff at three factories: Vinatex Bac Lieu, Vinatex Can Tho and Vinatex Kien Giang.
At the beginning of the brand launch, the General Director - Mr. Nguyen Hung Quy thanked all the staff - employees and key staff of the three factories for taking the time to attend the special event of the Corporation. – Launch date of the Moralassa brand. Morilassa is the brainchild, the incubation, the efforts, the efforts of the Brand - Communication team, as well as the support from VSC's staffs and employees to get to where it is today. The General Director announced the official launch of the Morilassa fashion brand and wished the launch a smooth and successful, wishing Morilassa to grow stronger and more developed with the goal of reaching the international level.
Welcome to the launch of the brand
During the launch, the Brand - Communication team gave an overview of the brand including: Meaning of the brand name, logo meaning, vision, mission, core values as well as introduction target customers, brand positioning.
About the meaning of the brand
Introducing the meaning of Logo
Introducing vision - mission
Core values of the brand
Besides, at the launch of the Brand - Communication group, the Morilassa brand story was also introduced. Accordingly, Morilassa was born from stories of everyday life, from body defects that made women not confident when wearing clothes, and when the Covid-19 epidemic broke out strongly, it helped the trend of working from home with pictures. wake up online take the throne. Many women have to change many clothes to have online meetings, and to change clothes to wear at home as well as go out, costing women a lot of time. That has inspired us to launch the Morilassa fashion brand exclusively for women with fashionable, versatile, comfortable designs that make women beautiful and gorgeous no matter where, anywhere. any circumstances.
>> See more Morilassa brand story here!
Moralassa products
Moralassa products
Moralassa products
Moralassa products
These are the first products of Morilassa with 4 product codes, 4 designs and 7 fabric colors. Morilassa wants customers to feel the relaxation that comes from the materials and quality of the products as well as to have the best experience.
In addition, the launch also officially introduced 2 online channels: Facebook Fanpage and Shopee, which are the two official channels for selling Morilassa products. In addition, a number of policies on delivery, exchange, and marketing programs to give customers the best experience are also communicated.
The launch also publicized the brand building journey, in which the brand was oriented and directed by the General Director from the end of 2020. However, in February 2021 the branding project officially started. head. With the original name Relax Fashion, it means relaxed fashion, but unfortunately, the ability to register for trademark protection in the US and Vietnam is very low. The next proposed brand name was Fagen – Short for Fashion Generation but again encountered obstacles when researching the possibility of successful trademark registration under 50%. Once again, putting aside the first failures and obstacles, with the encouragement and direction of the General Director, the group quickly regained its spirit and chose another brand name. Finally, the fate for us to stop with the brand name Morilassa (meaning relaxed fashion). This is also the orientation from the very beginning of the General Director - Mr. Nguyen Hung Quy and the guideline of the brand. Currently, the brand name Morilassa has been successfully filed for registration in both the USPTO and the Vietnam National Office of Intellectual Property.
Indeed, our branding journey is full of challenges and in a very special context when the whole country is heavily affected by the Covid-19 epidemic. Regardless of the difficulties, the whole team always tries their best. strive to overcome with the guidance of the General Director, who has always trusted, supported, gave the Brand team the opportunity and had extremely precise instructions to successfully build the brand. Thereby, the brand team sent their deepest and most sincere gratitude to the General Director - Mr. Nguyen Hung Quy and key staff at VSC as well as the three factories. Hopefully, in the upcoming journey of Morilassa, he will always receive the guidance, direction and support from the General Director and the brothers and sisters. Hopefully Morilassa will be very successful not only in the country but also in the foreign market. As the initial goal that the CEO and the brand team set, was to conquer the US market.
Participating in the launching ceremony, the key CBs of VSC and 3 factories shared very sincere and emotional shares:
Mr. Than Thanh Tue - Deputy General Director cum Chief Accountant shared: “Today, being able to participate in the launching ceremony, I am extremely touched and proud. Congratulations to VSC, congratulations to Morilassa. During the most difficult times, the CEO really did a lot of things, including directing the building of this brand. I was also really surprised today to see the results of a long journey of efforts and efforts of the CEO as well as the brand team. In the future, to develop and support the brand, I will have financial packages to support brand building and product development to help Morilassa reach international level. Congratulations on the launch of the Morilassa brand, wish Morilassa more success”
Mr. Nguyen Quang Hung - CEO of VSC shared: “First of all, I would like to congratulate VSC for having a first brand, this is something to be extremely proud of and an inevitable trend for businesses to want. further development and success in the future. Indeed, this is an extremely correct orientation of the General Director. I hope that Morilassa will have a lot of success with the domestic market through the Shopee e-commerce platform and furthermore, the US Amazon e-commerce platform. And hopefully the team will develop appropriate and creative business strategies to achieve the set goals.”
Ms. Ha Thi Thu Huong - Head of the Department of Planning and Investment - Import-Export shared: "Actually, I am extremely touched and proud that VSC has its first brand. As the CEO and team shared, getting to this point was a process of many challenges, but the team overcame it all under the guidance of the CEO and the support of VSC's key brothers and sisters as well as Factory. Today, I see the careful preparation and enthusiasm of the brand team, the first time launching the brand, for me you have succeeded. Hopefully the Morilassa brand will be successful not only in the domestic market but also in the foreign market. In the future, everyone will always accompany and support the brand team to always have creativity, diversity in models, design and product quality to the forefront, helping customers have great experiences. Best of all, helping Morilassa spread to as many customers as possible. Congratulations VSC, congratulations to Morilassa”
Mr. Nguyen Hong Dung - Director of Vinatex Bac Lieu shared: "Actually, I'm so proud and emotional, congratulations to VSC, congratulations to Morilassa on the official launch. Recently, the CEO and the brand team have made continuous efforts to launch the first brand of VSC today. As Factory Manager, I and the factory's employees will always support the team and support Morilassa to make the brand more successful and develop. On the occasion of the launch event, employees of Vinatex Bac Lieu will buy and support Morilassa's products, currently there are 50 employees - employees registered to buy products. Congratulations once again to VSC, congratulations to the brand team.”
Finally, the General Director shared: “Thank you for your sincere sharing, the success of the brand today is also thanks to the support of you - the key officials. of VSC. Today, perhaps, is special for me, the brand team and for all VSC's employees. Building a brand has never been an easy thing when it takes a lot of time, effort and expense. However, for this brand, we still spend a lot of effort, enthusiasm and dedication, but the cost for the brand is really not much when taking advantage of all the human resources from the brand team to help you. really show their full potential, from there you will really grow up and develop your abilities and creativity in your work. The road ahead is still very long, there will be many challenges, this is just the foundation and the first bricks and needs support from all VSC departments for the brand to reach further and reach the goal of not only in Vietnam but also in foreign markets. Finally, congratulations to VSC, congratulations to the brand team and congratulations to all of us on a first brand, a proud milestone, and congratulations on the successful launch of Morilassa."
The launch ceremony ended successfully, once again the brand team thanked all of you and especially the General Director for always accompanying, supporting and participating in the Morilassa brand launch. Hopefully in the near future the brand will make great strides, raising the international level.
- VSC -
