Burberry's TB Summer Monogram commercials take viewers to the virtual world, where Kendall Jenner enjoys Summer in a more creative, unique way.
Burberry under Creative Director Riccardo Tisci has many new changes, from brand logos to how to implement product promotion campaigns. To mark the summer of 2020 with a lot of changes in the fashion world, Riccardo Tisci introduces the TB Summer Monogram collection, through an advertising campaign through digital platforms with the participation of models. Kendall Jenner.
WORLD OF KENDALL JENNER
As a pioneer in the digitalization of fashion campaigns, Burberry materialized the idea of introducing the TB Summer Monogram collection in the virtual world. Because the process was conducted during the social separation period due to the influence of Covid-19, all image preparation was carried out at home. However, this does not limit the creative ability of Riccardo Tisci and colleagues such as photographer Nick Knight, art director Peter Saville and stylist Katy England.
The actual image, taken by Kendall Jenner himself at home, was later reproduced by digital photographer Nick Knight in digital fashion. In the commercials causing strong visual effects, Kendall Jenner vividly transformed into four special characters wearing the latest TB Summer Monogram designs. The gallery evokes a sense of freedom and freedom through images associated with the summer such as swimming pools and skateboards.
Creative director Riccardo Tisci shared the inspiration for this unique campaign: “This is my second monogram collection at Burberry. To me, the collection is a tribute to the strength and energy that combines men and women, blurring the boundaries of gender by showing youthfulness. In order to come up with ideas for this campaign, I've thought a lot about summer daydreams, the time when you often fall into the limbo between reality and fantasy. ”
Unlike the previous collaboration in the campaign to promote the Burberry Spring - Summer 2020 collection, Kendall Jenner experienced a completely different form of photography - turning selfies into digital graphics. “I'm glad to be part of this creative process, witnessing the development of everything from fantasy to reality. The collection and campaign also show the style and personality of a California girl like me - as active and generous as a summer day, ”Kendall said.
In the second Thomas Burberry Monogram - TB Summer Monogram, Riccardo Tisci introduces more impressive designs, including beachwear, swimwear, blouses, bodysuit, leggings for women, and hoodie. , swimwear, shirts, shorts for men. The collection is suitable for summer atmosphere with Lola bags with orange and blue accents. Bum bags, tote bags and pouches are made from canvas, a material primarily produced by renewable resources. Other accessories include Italian silk woven scarf, espadrilles shoes, sandals and sports shoes. There is also the design of the TB Summer Monogram surfboard exclusive in cooperation with Euroglass.
The logo of the two interlocking TB letters created by Riccardo and Peter Saville in 2018 marked a new beginning after Riccardo became the new creative director and a gift of gratitude to founder Thomas Burberry. After two years, this monogram is refreshed with a larger design and appears in a variety of colors from dark beige, blue, cobalt blue, charcoal gray accented by orange details. .
B SURF - GAME ADVICE FOR TIN FASHION
Not stopping there, Burberry also revealed plans to introduce a new online game called B Surf. Players can both surf and mix their own character with designs included in the TB Summer Monogram Collection. Remote play mode allows players to connect with other people around the world. You can challenge people to compete against the windsurfing on a logo shaped TB logo.
Burberry's exclusive prize for players of two weeks of official launch is drawn daily. Included is a limited edition TB surfboard and bucket hats in the TB Summer Monogram collection. Prizes are available in UK, USA, Canada, China, Japan, and Korea. In addition, players also have the opportunity to receive digital awards for owning a character in the game and an exclusive filter.
B Surf is the third online game introduced by Burberry; The first is B Bounce, launched in October 2019 and the updated Ratberry to celebrate the Lunar New Year, launched in January 2020 - all developed by our own
digital team .
https://vinatex.com.vn/kendall-jenner-trai-nghiem-the-gioi-ao-trong-chiec-dich-moi-cua-burberry/
Source: vinatex.com.vn
