"Race" won a contract with world No. 1 player Naomi Osaka and handshakes are notable news points in recent years.

Review the most prominent fashion news in mid-April: new combinations, "race" looking for a collaborative face between Nike and Adidas, the next evolution in the lawsuit of Chanel and RealReal retail site.

HAILEY BIEBER REPRESENTATIVE FOR LEVI'S FEATURES OF DENIM

Recently, Levi's announced that Hailey Bieber is the face of 501 denim pants, the brand's classic blue jeans. This decision is said to be the "right person, the right time" of the brand from the US. Levi's will celebrate the 146th anniversary of its establishment on May 20 and the selection of Hailey is the face of the festival just before the festival season to show the spirit of Levi's.

The model's fashion style is impressed by the generosity and dynamism. Hailey's wide hoodie jacket, shorts, or loose clothes inspired by the 90s is a familiar image of Hailey when he goes down the street. Jennifer Sey, Marketing Director of Levi Strauss and Co., also called this "the perfect choice". “Hailey is a true fan of Levi's 501 jeans, shorts and jacket designs. We like optimism and positive energy from Hailey. This is the right time for her to represent Levi's 501. ”

NEW MOVEMENTS IN THE SITUATION BETWEEN CHANEL AND REALREAL RETAIL PAGE

In November 2018, Chanel filed a lawsuit against RealReal in New York court. Accordingly, the deposit page of this brand is not a genuine distribution place of the French brand. Handbag products, although accompanied by a caption "100% genuine" or "authenticated by experts" but according to representatives from Chanel, "they went too far to create a mark in the market that they are affiliated with Chanel ”.

“Professionals who have sufficient knowledge and expertise to evaluate genuine Chanel goods can only work at Chanel. Retailers are cheating customers when they believe that their experts can authenticate goods with Chanel brands, ”Chanel added.

Meanwhile, RealReal responded: "We know exactly what is genuine or fake brand handbags, from leather quality to zipper manufacturers." Moreover, RealReal's business model allows people to resell used high-quality trivia items, including men's and women's clothing, clothing, accessories and online household items for a fee. Therefore, RealReal decisively denied all claims and said that "the intention to sell counterfeit goods is unfounded".

In March this year, the retail site asked the court to make a decision, but earlier this week, Chanel provided additional documents to the court. In particular, Chanel said that advertising on the website is not merely "expression of opinion" but a challenge.

NIKE IS CONTRACTED WITH NAOMI OSAKA, ADDIDAS COOPERATION WITH BEYONCÉ

Nike has officially announced cooperation with tennis superstar Naomi Osaka. In the Stuttgart Grand Prix season starting April 22, the 21-year-old will wear Nike clothes on the court in a new role. This fashion news is quite surprising for fans because many people think that Osaka is planning to cooperate with another brand.

In September, after winning the US Open Championship from Serena Williams, Osaka was supposed to shake hands with Adidas in a US $ 8.5 million contract. And according to many unorthodox sources, if the contract was signed, Osaka could become the most expensive female athlete in history. Osaka used to wear Adidas clothes in January when competing at the Australian Open, which made the information that she will shake hands with the German brand spread.

“I am very grateful for this opportunity and I am extremely excited for the future @Nike. Thanks, ”wrote world No. 1 player on Instagram personally.

On the same day Nike announced the cooperation with Osaka, adidas confirmed that it would restart the Ivy Park sports fashion line of Beyoncé. In addition, the female singer will be the creative partner of the brand. According to a statement from the company, both adidas and Beyoncé did not set specific standards for sportswear but would instead take a common vision of promising combinations.

Adidas shares rose nearly 1.5% after announcing cooperation with Beyoncé. The latest quarterly sales of sportswear company from Germany in the US increased by 16%. This is seen as a positive result in the race against Nike in this market when before, Adidas' sales were down because the brand was more focused on fashion than sport (according to a report from CultureBanx). Therefore, the cooperation with the singer who owns Insagram account has 126 million followers as a strong marketing move of adidas.

APPLE "HAPPY HAND" HERMÈS LAUNCHES THE SPRING CLOCK FOR SPRING

Apple continues to partner with French luxury fashion brands in new products, the Series 4 Apple Watch. Still the two-color strap version like the previous watches but the younger Series 4 is more blue and pink. The effect of changing color from watch glass to strap for overall luxury but still modern.