5 interesting things about Virginie Viard successor Karl Lagerfeld at Chanel

From a positive perspective, the "abdication" of Karl Lagerfeld legend was the time to restart a new Chanel empire named Virginie Viard.

After the sudden departure of the "first king" Karl Lagerfeld, Chanel issued an official statement about the position of Virginie Viard taking over the position of Creative Director, responsible for designing ready-to-wear , Haute Couture and jewelry. During the three decades of dedication to the French fashion house, Virginie Viard has been dubbed the "right-hand right", and the student and intellectual of Karl Lagerfeld.

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Every passing season, the mourners became familiar with the humble Virginie Viard striding along Karl Lagerfeld in the closing stages. Just last in January,  Spring Haute Couture - Summer 2019  marked the first time Virginie Viard closed the show without Karl Lagerfeld.

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Virginie Viard is still a mystery to the world. Join ELLE to explore the basic bulletins in the resume of New Creative Director Virginie Viard - fashion heritage successor Karl Lagerfeld and Coco Gabrielle Chanel.

GETTING STARTED WITH THE PRACTICE LOCATION

Virginie Viard joined the French house in 1987, four years after Karl Lagerfeld was appointed creative director. Under Lagerfeld's guidance, Viard became a trainee and was assigned to take charge of embroidery work in the Haute Couture team. The 32-year affair between Virginie Viard and "the king of silver" originated from here.

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ALWAYS AGAINST TOGETHER WITH KARL LAGERFELD IN CHLOÉ AND CHANEL

Before long-term dedication to Chanel, Virginie Viard moved to Chloé when  Karl Lagerfeld took over the position of creative director at this house in 1992. During the following five years, Virginie Viard always followed Karl and along. he returned to Chanel. Later, she was appointed as a senior fashion supervisor and embarked on the implementation of ready-to-wear garments in 2000.

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NOT A NETWORK IS A WORKING RELATIONSHIP

Designer Virginie Viard realizes designs in the  BST Métiers d'Art  based on Lagerfeld's sketches. Her 24 hours revolve around choosing materials, working with suppliers, trying out costumes and pleasing Karl Lagerfeld.

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However, their relationship did not stop at meetings at the design studio or the catwalk. For 32 years, the duo Karl Lagerfeld and Virginie Viard were the "match pairs" of Chanel fashion house.

In Netflix's 7 Days Out documentary, Karl Lagerfeld once said: "Virginie is the most important person, not only myself but also Chanel. She is my "right hand". If we don't meet, we'll talk all day over the phone. ”

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EACH FILM DESIGN FOR FILM

From a family with a tradition of silk production, Virginie Viard is always attracted to fashion. However, the design of the costume is just her original intention. Starting his career as an assistant to costume designer Dominique Borg, Viard made a mark when creating costumes for famous cinematic works, Three Colors: Blue (1993), Three Colors: White (1994) ...

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FASHION IS NOT ENOUGH VIARD OF VIARD

Lagerfed once confided, fashion views reflect life and breath of the era. And it seems that the musician easily encounters the similarity in thinking of designer Virginie Viard. Her inspiration comes from non-fashion elements such as music, drama, collaborators, exhibitions or even son's homework.

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In an interview, Viard explained: “I always have an expectation for fashion, however, it is not something that inspires me. The current working style is still no different from 20 years ago. Everything still works smoothly, because teamwork is the most important thing in the design studio. I don't feel like a director. ”

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