One of the most iconic and popular apparel products is denim, however there is still a lot of controversy regarding the denim fabric manufacturing process due to its long-term environmental impact. nature.

Not only does it take up to 7,000 liters of water to produce a pair of jeans, but during the manufacturing process, the toxic chemicals used to dye the fabric pollute currents and water sources.

But a few brands are making a difference.

Image: Denim fabric production is no longer a distant issue

Source: MUD jeans

Polluted rivers threaten the lives of 5 billion people on earth. Therefore, some brands are creating innovative ideas and careful production methods.

Brand MUD Jeans

Over the past three years, MUD Jeans has recycled 12,000 jeans from landfills and incinerators, turning them into new denim fabrics.

MUD Jeans has joined hands with Recovertex of Spain to reclaim jeans and recycle them into new, higher quality materials.

This meets the need for new sustainable materials, thereby minimizing the environmental impact of the production of new fashion products. MUD is a pioneer in creating a lease-and-purchase approach that helps them retain valuable fabrics and each garment is rotated and recycled.

If repair is required, the customer will receive free service and can keep the pants for as long as they want. Or they can exchange them for a new pair of jeans after the one-year rental period ends.

Brand NUDIE Jeans

Going against the trend of " FAST FASHION" in the style of "wasteful produce-wear and then throw away" to implement the incentive to "wear, tear and fix"

Nudie Jeans makes denim fabric repair easier than ever with a worldwide network of repair shops, mobile repair stations, repair partners and flexible repair kits. No matter where you are in the world, your jeans will last for a lifetime under its warranty

Nudie Jeans was very smart when inspiring consumers, helping them to keep a long-term commitment to their products, through advertising right on the street.

The brand is making consumers change their approach to fashion, making them find reuse and repair fun.

Firm UNSPUN

Unspun is revolutionizing the way fashion is produced, focusing on the creation of tailored jeans, with the aim of minimizing waste. The company has used digital technology to provide customers with products that fit perfectly, making each pair of jeans uniquely suited to each person's body shape with designs from imaging technology. 3D.

In addition, its online editing tools allow the client to become the designer of their own jeans - for emotional value and durability.

https://vinatex.com.vn/3-thuong-hieu-giup-thay-doi-cach-nhin-ve-vai-denim/

Source: vinatex.com.vn